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Cliente: Crêperie
Trabajamos en:
Branding, Diseño, Packaging
Pais:
Argentina 🇦🇷
Team:
Diseño: Constanza Salamone
Dirección de Arte: Rodrigo Huaman
Planning: Giselle Braunstein
Cuentas: Nicole Braunstein
El amor por los detalles y por los crepes, ítems de la cocina francesa, se combinaron con un espíritu inquieto y emprendedor que le dio vida a este proyecto familiar. Calidez, simpleza y buena comida.
Trabajamos en el rebranding de la marca original, simplificando recursos y puliendo su morfología, procurando que sea una evolución de la misma, fiel a su identidad y acorde al universo visual que la rodea.Desarrollamos una versión circular, a modo de sello, y otra horizontal, que se compone solo de la parte tipográfica, para optimizar su aplicación en los diferentes contextos de uso.Sumamos una frase a modo de bajada de marca, que elegimos poner en francés para ser coherente con el origen del término “Creperie”. “Fait avec amour” quiere decir “Hecho con amor”, y remite a lo casero y natural de la propuesta de la marca, y a la calidez que transmite tanto el local, como la atención y la propuesta gastronómica en sí, que resalta el origen familiar de este proyecto.
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